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While a new wave of talent like Shai Gilgeous-Alexander, Ja Morant, Evan Mobley, and the Houston Rockets are making their mark on the court this season, the old guard still reigns supreme in merchandise sales.

Stephen Curry led the NBA in jersey sales in the first half of this season, with LeBron James second, the NBA announced. Jayson Tatum was third. The new guard started to show up later, with Victor Wembanyama fifth, Anthony Edwards sixth, and Ja Morant seventh. Here is the full top 15.

The NBA's top-selling jerseys list... based on https://t.co/I0ypSvyXUQ sales from the first half of the 2024-25 season! pic.twitter.com/HMVMTULxJt

— NBA (@NBA) January 24, 2025

This is the first time the Timberwolves' Anthony Edwards, the Thunder's Shai Gilgeous-Alexander and the Cavaliers' Donovan Mitchell made the top 15 in jersey sales.

When it comes to team merchandise, the defending champions are on top, followed by a host of big markets.

The NBA's top-selling team merchandise list... based on https://t.co/I0ypSvyXUQ sales from the first half of the 2024-25 season! pic.twitter.com/lYT6kUrISQ

— NBA (@NBA) January 24, 2025

These rankings are based on NBAStore.com sales for the first half of the 2024-25 regular season.